Waitrose Pork, Waitrose Pig Farmer, video, Guy king, Norfolk Farm, Freedom Food Standards
NEWS AND PRODUCTS
JUST WHAT MAKES WAITROSE PORK SO DIFFERENT?
ExclusivE!
A day in the life of a
Waitrose pig farmer
– watch our video
and DISCOVER WHY
WAITROSE PORK
TASTES SO GOOD.
4
L I V E
Here at Waitrose we’re very
proud of the high welfare standards
practised by the farmers
who supply us. In our short film,
you will have seen how one of
them, Guy King, raises his pigs on
his Norfolk farm.
Waitrose has recognised that
happy, contented pigs make for
better meat, which means better
quality pork for our customers.
We know our farmers personally
– and all of them meet the
RSPCA’s Freedom Food Standards.
And unlike many buyers,
HOW TO usE THE FRiDGE
Click your mouse on each
food image in the fridge
(opposite) to reveal this
month’s promotional offers.
We’ve also added recipe
Waitrose is committed to buying
the whole pig rather than selected
cuts. This means OUR farmers can
safely invest in the future, knowing
they have a secure market for
their top quality meat.
See our great offer on Thin Cut
Back Bacon opposite, then click
on the image for some great
recipe ideas
For more meat recipes and how-to
videos, turn to our Forgotten cuts
feature on pages 12 & 13 by using
the Page Turn Arrow.
ideas to get you cooking,
plus some clever serving
suggestions for the healthy
ready meals to give them
that home-cooked look!
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